having trouble driving traffic to your website, product or store?
The best product or service cannot succeed without getting it into the hand of those that need it most and believing that "it will just happen" is a dangerous proposition. I meet many small business owners and entrepreneurs who have had bad experiences with marketing. They spend a fair amount of their time & capital and never fully got the return they were looking for or couldn't really qualify what business came from marketing and what came from other efforts. VEROS can help your company draft and execute on a comprehensive Marketing/Advertising program focused on providing you the largest Return On Marketing Investment possible (ROMI).
Market Research
Who are your potential Customers? What are their needs? What characteristics & habits do they have?
Media Planning
Locate the best possible media platforms to advertise through keeping in mind the budget, product & target audience.
Product Pricing
What are other similar products priced at? What can the market stand? What differentiates your product or makes it Premium? What is that worth?
Advertising
Follow through on the Media Planning outline. Monitor the performance of the various campaigns. Make edits as necessary and continue to track overall performance and optimize the program as data is received.
Sales Strategy
Direct? Indirect? Both? How will we handle incoming leads, process orders and provide service?
Distribution
What the best most cost efficient ways to deliver the product to customers? How much inventory should we hold? What will the packaging look like?
Customer Service
How do we ensure a positive customer experience and build a loyal customer base? How do we increase sales to current customers (more frequent buying or branching into other products)?
Community Involvement
Do not under estimate what being a socially aware company can do for your sales & brand but since it will be deploying capital the involvement should still be targeted, reasonable and expected to delivery a return.